How to Talk About the ‘Unthinkable’ and Make It Less Scary for Your Kids

Ever felt like talking about what happens when you’re gone is just too heavy for young kids? You’re not alone. Casey Cohen, CMO of The Estate Registry, bravely shares how he started chatting with his elementary school daughter about his estate plan — without turning it into a scary bedtime story. Now, before you think, “Estate planning? Uh, that’s not my jam,” stick with me. There’s a powerful lesson here that everyone — especially those on a fertility journey — can take to heart.

Why Do We Avoid the ‘E’ Word? (Estate Planning, That Is)

Let’s face it: death and the paperwork around it are the ultimate conversation killers at the dinner table. Many of us bury our heads in the sand because it feels morbid or like jinxing the future. But what if we flipped the script? What if instead of fear, these talks became moments of trust, security, and even hope?

Casey Cohen shows us how to talk about something difficult in a way that’s age-appropriate and gentle. He avoids doom and gloom, instead weaving the conversation into everyday life experiences. Imagine that — talking about “estate planning” without making kids want to hide under the couch! It’s a game-changer, not just for estate plans, but for any hard topic.

What Does This Have to Do With Fertility and Family Planning?

Great question. If you’re on a fertility journey (or thinking about one), you know how much emotional rollercoaster comes with hoping, planning, and sometimes struggling to build a family. It’s not just about biology — it’s about life. And life includes all sorts of conversations we dread but need to face.

Here’s the kicker: starting open, honest discussions about future plans — from estate planning to fertility options — empowers everyone involved. It reduces anxiety, builds resilience, and fosters connection.

Meet MakeAMom: Making Family Planning Less Intimidating

Speaking of empowerment, there’s a company called MakeAMom that’s changing the game around family creation. They offer discreet, cost-effective, and reusable at-home insemination kits designed for all kinds of needs — whether it’s low motility sperm or sensitivities like vaginismus. Their approach is all about giving people control over their journey, much like how open conversations about planning give families control over their future.

Here’s what makes them stand out:

Variety of kits tailored to different fertility challenges.
Average 67% success rate, which is pretty impressive.
Discreet packaging — because privacy matters.
Reusable products that help save money and reduce waste.

Just like Casey Cohen’s approach to breaking down tough topics, MakeAMom breaks down barriers and myths around conception, making it accessible and less intimidating.

How to Start Difficult Conversations Without the Drama

Okay, so you’re sold on the idea but wondering how to actually sit down and talk about estate plans or fertility choices with your kid or partner? Here are some tips inspired by Casey’s wisdom:

Use simple language. Forget legal jargon or medical terms. Talk like you’re explaining a story.
Connect to everyday things. Use examples kids know — like handing down a favorite toy or saving money for a family trip.
Be honest but optimistic. You don’t have to sugarcoat everything, but focus on the positives.
Invite questions. Let them lead the conversation sometimes.
Normalize the talk. Make it a recurring chat, not a one-time bombshell.

Why It Matters More Than Ever in 2025

We live in a world that’s constantly changing — health-wise, politically, and socially. Families come in all shapes and sizes, and fertility paths are diverse. Talking openly about plans (whether it’s about “what if” scenarios or hopeful futures) builds a strong foundation. It prepares kids with security and trust, and it helps adults feel less alone on their journeys.

Plus, with innovations like MakeAMom’s home insemination kits, more people have tools at their fingertips to shape their destinies with confidence.

Final Thoughts: Turning ‘The Talk’ Into a Gift

So, the next time the thought of discussing estate planning or fertility scares you, remember Casey Cohen’s example. It’s not about doom and gloom — it’s about love, preparation, and connection. And if you’re navigating fertility, don’t hesitate to explore resources that make the path smoother and more empowering.

Have you had these kinds of talks in your family? How did it go? Or if you’re on a fertility journey, what’s the biggest hurdle you face when it comes to planning and communication? Drop your thoughts below — let’s turn these tough conversations into community support!

P.S. For those curious about approachable, effective home insemination options, checking out MakeAMom’s innovative kits might be the next empowering step on your journey.

References: - Casey Cohen’s thoughtful advice on talking to kids about estate planning: Business Insider Article

Keep the conversation going. Your family’s future depends on it.