How I Balanced Building a $33 Million Business While Parenting Four Kids: Lessons for Fertility and Family Planning

Ever wonder how some people seem to juggle it all — thriving careers, parenting, and personal goals — seemingly without breaking a sweat? Well, the truth is far more complex and inspiring, and it offers valuable insights for anyone navigating the rollercoaster of fertility and family planning.

Recently, I came across an eye-opening story in Business Insider: Kristina Bouweiri grew her ex’s limousine company from $200,000 to $33 million while parenting four kids at home. The headline alone is enough to make you pause and reflect — how did she do it? What kept her motivated? And what lessons can we take from her experience, especially around managing fertility challenges and maintaining mental well-being through the chaos?

The Hustle Behind the Headlines

Kristina joined the family business in the 1990s, eventually taking over ownership after her divorce. While she was the CEO steering a $33 million empire afloat, her ex stayed home with the kids. This role reversal challenges traditional gender norms and spotlights the diverse ways families manage careers and parenting.

But what’s truly striking is how Kristina's journey mirrors the emotional and logistical complexities of those trying to conceive or expand their families — especially when using at-home fertility solutions.

The Fertility and Family Planning Connection

Why mention a limousine company story on a fertility blog? Because both journeys demand resilience, resourcefulness, and mental fortitude. Trying to conceive, particularly through home insemination or fertility aids, is rarely linear or simple. It requires juggling expectations, managing setbacks, and adapting strategies — much like running a business.

This is where companies like MakeAMom enter the picture. Their at-home insemination kits — tailored to various sperm quality and user needs through products like CryoBaby, Impregnator, and BabyMaker — empower individuals and couples to take control of their fertility journey while maintaining privacy and affordability.

Think about it: just as Kristina optimized her business by adapting to challenges and leveraging resources, those on the path to parenthood can benefit from solutions that fit their unique situations, all while balancing emotional and practical demands.

Mental Health: The Silent Backbone

One of the most overlooked aspects of family planning and fertility is the mental and emotional toll it takes. Kristina’s story is a reminder that behind every success story is a person managing stress, uncertainty, and self-doubt. She had to maintain focus and clarity to make strategic decisions during a global crisis — the pandemic — while also nurturing her family.

If you’re trying to conceive or navigating fertility challenges, it’s essential to acknowledge and prioritize your mental health. Whether that means seeking support groups, therapy, or simply carving out moments for self-care, mental wellness is as crucial as the medical or technical aspects of fertility.

What Can We Learn From Kristina?

Adaptability is key: Just like Kristina pivoted her strategies to keep the company growing, fertility journeys often require flexibility — switching techniques, trying new products, or altering timelines.
Support systems matter: Her ex taking the primary caregiver role allowed her to focus on the business. In fertility, having a supportive partner, community, or trusted resources can make all the difference.
Privacy and empowerment go hand in hand: Many families prefer discreet, at-home options for insemination — a growing trend MakeAMom caters to with their unmarked shipments and reusable kits.
Success isn’t always linear: Both entrepreneurship and family building take time, patience, and perseverance. Celebrate small wins along your path.

Your Next Step in the Fertility Journey

If Kristina’s story inspires you to take charge of your own path — whether business-related or personal — consider exploring accessible and cost-effective fertility tools designed for privacy and ease. The MakeAMom website offers comprehensive information that can help you understand which insemination kit fits your unique needs.

Remember, balancing ambition, family, and personal goals is challenging but achievable with the right mindset and resources.

What’s your biggest challenge in managing fertility and family planning? Drop your thoughts below — let’s open up this conversation and support each other through these remarkable journeys.

References: - Bouweiri, K. (2025). I grew my ex's limousine company from $200,000 to $33 million when I sold it. He stayed at home with our 4 kids while I was the CEO. Business Insider. https://www.businessinsider.com/kept-my-limousine-company-afloat-while-parenting-four-kids-2025-6