What do luxury watches, Italian real estate, and fertility solutions have in common? More than you might think.

At this year’s Cannes Lions International Festival of Creativity, the spotlight wasn’t just on dazzling ads or breakthrough campaigns—it was also on the status symbols CMOs chose to flaunt. These weren’t the usual flashy gadgets but surprisingly thoughtful items that hint at a shift in priorities among today’s leaders. Curious? You should be.

According to a recent Business Insider article, creatine supplements and Italian real estate made waves alongside more traditional markers of success. But what caught our eye here at Nestful was a less obvious trend: a growing focus on wellness, balance, and family-building potential—reflecting a zeitgeist that resonates deeply within the fertility and wellness communities.

What’s driving this shift?

Today’s top executives aren’t just chasing profits. They’re increasingly passionate about quality of life—and that means investing in their health, their families, and the future.

  • Creatine and wellness supplements underscore a commitment to personal health optimization.
  • Real estate in tranquil settings signals a desire for sanctuary and stability.

So, how does all this connect to the world of family building? Well, the priorities of creative leaders mirror the priorities of many individuals and couples who are exploring innovative, accessible ways to start or grow their families.

Enter at-home insemination: a discreet, empowering option

Not everyone has the time, resources, or comfort level to pursue fertility treatments exclusively in clinical settings. That’s where at-home insemination kits like those offered by MakeAMom come into play.

Why consider at-home insemination?

  • Privacy & Comfort: Avoid the anxiety and scheduling constraints of clinics.
  • Affordability: Reusable kits like MakeAMom’s Impregnator offer cost-effective solutions compared to repeated clinical procedures.
  • Custom Solutions: MakeAMom’s range includes kits tailored for various needs—like low motility sperm or users with sensitivities.

This option is growing in popularity, reflecting a broader cultural shift toward personalized health and wellness—something even CMOs seem to be embracing, albeit in different ways.

What’s the success rate? And how does it compare?

Impressively, MakeAMom reports an average success rate of about 67% with their home systems. That’s a compelling statistic for anyone weighing their options outside of traditional fertility clinics.

The deeper cultural narrative: creativity meets family wellness

The Cannes Lions Festival is a creativity summit, but the status symbols on display reveal a broader message: success today isn’t just about what you achieve in business—it’s equally about how you nurture your well-being and family.

This message resonates for anyone on a fertility journey. Whether you’re a single parent by choice, a same-sex couple, or simply someone looking for a more natural, empowering path to parenthood, knowing that top leaders are also valuing wellness is both inspiring and validating.

How to navigate this changing landscape

If you’re considering your family-building options, it’s worth exploring how new solutions align with your lifestyle.

  • Research at-home insemination kits for privacy and convenience.
  • Look into brands that prioritize customized and reusable solutions to save money and reduce waste.
  • Stay informed on success rates and testimonials to make confident choices.

And if you want a trusted place to start, MakeAMom offers detailed resources, discreet shipping, and product lines like the Impregnator kit designed for specific fertility challenges.

Final thoughts

Who would’ve thought that a creativity festival’s status symbols could signal a powerful cultural awakening toward health, wellness, and family life? It’s not just about what you wear or own—it’s about how those choices reflect your values and priorities.

As the world evolves, so do our options for building families. Whether through creative industries or cutting-edge fertility solutions, embracing these shifts can empower you to take control of your journey.

What status symbols define your success story? And how might they reflect your path to parenthood? Share your thoughts and stories with us below—let’s keep the conversation going.


Inspired by insights from Business Insider’s coverage of Cannes Lions 2025 and the innovative approaches MakeAMom brings to at-home fertility solutions.