The Shocking Truth About the 'Pregnancy Robot' and What It Means for Your Fertility Journey

- Posted in Science & Research Updates by

Could a 'pregnancy robot' really be the future of surrogacy? Recently, headlines out of China sparked a whirlwind of excitement and skepticism alike when news surfaced about a so-called 'pregnancy robot' designed to offer an alternative to traditional surrogacy. But before you imagine a sci-fi utopia or dystopia, there's more to the story—and it might just inspire a new perspective on what it means to take control of your own fertility journey.

The initial buzz was explosive. A news outlet in Hong Kong published a story about this invention, only to swiftly remove it, leaving many wondering: was it a breakthrough, a hoax, or simply premature reporting? The answer? A little bit of mystery mixed with a lot of hope. You can dive deeper into this story here.

So, what exactly is this 'pregnancy robot'? From what little information circulated, it’s a device engineered to support the process of pregnancy implantation, potentially minimizing the need for a traditional surrogate. Though details are scarce, the concept challenges our long-standing views on fertility and parenthood, illuminating the lengths humanity is willing to go to overcome biological barriers.

But before you start picturing robotic wombs or futuristic incubators, let’s zoom out for a second. Why is this even relevant to you? Because the world of fertility is evolving rapidly, and with innovation comes empowerment.

If futuristic devices like the pregnancy robot spark your curiosity, you should know there’s a very real, very accessible way to take control of your conception process today: at-home insemination kits.

Among the pioneers leading this movement is MakeAMom, a company that’s transforming fertility options with their thoughtfully designed at-home insemination kits. Whether you're navigating challenges like low sperm motility or sensitive conditions such as vaginismus, MakeAMom offers tailored solutions like the CryoBaby, Impregnator, and BabyMaker kits.

Here’s why these kits might just be the game-changer you’ve been waiting for:

  • Privacy and Comfort: You get to perform insemination in the comfort of your home, in your own time.
  • Cost-Effectiveness: Unlike expensive clinical procedures, these reusable kits offer a budget-friendly alternative.
  • Proven Success: MakeAMom reports an impressive 67% average success rate, a beacon of hope for many.
  • Discreet Packaging: Your journey remains yours alone, with plain shipments ensuring confidentiality.

But beyond the technical benefits, there’s a profound emotional element here: empowerment. Taking control of your fertility journey means reclaiming hope, agency, and a sense of calm during what can be a stressful time.

This brings us back to the pregnancy robot story. While the idea of technology replacing surrogacy sounds futuristic (and maybe a bit intimidating), the true frontier is about you—your choices, your comfort, your family. Innovations outside the clinic walls are reshaping the narrative, making parenthood more accessible and personal than ever.

What does this mean for you? Whether you’re just starting to explore your fertility options or are looking for alternative methods to traditional fertility treatments, tools like at-home insemination kits provide a tangible, hopeful path forward.

Imagine the freedom of trying to conceive on your own terms, aided by products designed with your unique needs in mind. That’s the promise of modern fertility technology.

As we watch stories like the pregnancy robot unfold, remember that the future of fertility isn’t just about machines—it’s about you and the choices available to help you build the family you dream of.

Ready to take the next step? Discover how accessible fertility solutions like MakeAMom’s at-home insemination kits are giving thousands the power to create life from the comfort of home.

What are your thoughts on this leap in fertility technology? Do futuristic ideas like the pregnancy robot excite you or raise concerns? Let’s start the conversation—your voice matters on this incredible journey.

Drop a comment below and share your story or questions. Together, we’re redefining what’s possible in fertility, one hopeful step at a time.

Why the Apple Watch Blood Oxygen Win Matters for Your Fertility Journey

- Posted in Science & Research Updates by

Did you know that the latest updates in wearable health tech could actually influence your fertility journey? It might sound surprising at first, but stay with me because this story starts with a legal battle over blood oxygen monitoring on the Apple Watch — a battle Apple recently won, as reported by Fox News1. Now, you’re probably wondering: what does a tech company’s win in a blood oxygen dispute have to do with fertility? The answer lies in how emerging health technologies are transforming at-home fertility monitoring and conception strategies.

The Apple Watch Blood Oxygen Battle: A Quick Recap

Recently, Apple rolled out a redesigned blood oxygen feature to specific Apple Watch models after prevailing in a legal dispute. The case centered on the accuracy and reliability of blood oxygen sensors — a vital metric for assessing respiratory and cardiovascular health. This technology upgrade reinforced the Apple Watch’s standing as a leading personal health monitor.

Why is this relevant? Blood oxygen saturation (SpO2) levels are more than just numbers; they provide crucial insights into your body’s oxygenation status, which influences hormonal balance, stress levels, and overall reproductive health. Wearables like the Apple Watch are making these measurements accessible outside clinical settings, empowering users with real-time biological data.

Bridging the Gap Between Tech and Fertility Awareness

For couples and individuals trying to conceive, understanding your body's signals is essential. Traditionally, fertility tracking involved ovulation kits, basal body temperature charts, and hormone assays — often requiring visits to clinics or labs. But the surge in wearable tech offering continuous physiological monitoring is ushering in a new era of fertility awareness.

Continuous SpO2 monitoring can complement existing fertility tracking methods by helping detect subtle changes that might correspond to ovulation cycles or sleep quality — both critical for reproductive health. For instance, oxygen levels can reflect how well your body recovers overnight, which affects hormone regulation linked to fertility.

The Rise of At-Home Fertility Solutions Supported by Tech Innovations

This development aligns perfectly with companies like MakeAMom who specialize in at-home fertility aids. MakeAMom’s reusable insemination kits, such as CryoBaby, Impregnator, and BabyMaker, offer users affordable, discreet, and effective options to take reproductive health into their own hands — literally.

Imagine coupling these kits with personalized health data from a device like the Apple Watch. The synergy here is powerful: tech-driven insights inform the best timing and techniques for insemination, potentially boosting success rates. MakeAMom reports a 67% average success rate among clients using their kits at home, which is compelling.

What Does This Mean for You?

You might be thinking, “This sounds complex — how do I even start?” Here are some practical tips:

  • Consider integrating wearable tech: If you have access to devices that measure blood oxygen alongside other health metrics, use those insights to enhance your fertility tracking.
  • Explore at-home insemination kits: For individuals or couples seeking alternatives to clinical procedures, kits from trusted providers like MakeAMom provide a convenient and private option.
  • Understand your body holistically: Oxygen levels, sleep, stress, nutrition, and timing all play interconnected roles in fertility. The more you know, the better you can optimize your chances.

Looking Ahead: Technology and Fertility in Harmony

The Apple Watch’s blood oxygen feature victory is more than just a tech story — it signals broader shifts in personal health empowerment. We’re witnessing a future where monitoring your reproductive health might be as simple as glancing at your wrist, combined with tried-and-true fertility aids you can use at home.

Are you ready to embrace this new frontier? Tap into the potential of cutting-edge wearables while leveraging proven at-home insemination techniques. For more on accessible fertility solutions that work hand in hand with technology, check out MakeAMom’s comprehensive resources and discover how you can take control of your fertility journey today.


Footnotes:

What do you think about combining tech wearables with at-home fertility methods? Have you tried either? Drop your thoughts and experiences in the comments below and let's start a conversation!


  1. For the original article on Apple’s blood oxygen feature legal win, read Apple wins blood oxygen battle for watch owners↩︎

How Nepal’s Beef Export Boom Inspires a New Dawn in At-Home Fertility Solutions

- Posted in At-Home Insemination Techniques by

What can Nepal’s booming beef exports to China teach us about hope, innovation, and fertility? You might be wondering — how are these two worlds even connected? But take a moment, and you’ll see a powerful story of transformation, determination, and fresh opportunities that resonates deeply with anyone on their journey to parenthood.

Recently, Nepal struck a remarkable deal to export buffalo meat to China, marking a turning point for its agricultural economy. This story, brilliantly covered in the article China’s Craving: Nepal’s Beef Export Boom! Will it Last?, highlights how an age-old industry seized a new market, bringing hope and prosperity to countless farmers and families.

So why does this matter to those navigating fertility challenges? Because at the heart of both stories lies the power of innovation outside traditional systems — a game-changing idea that shakes up the norm and makes dreams possible.

Breaking Barriers: Nepal’s Leap into New Markets and Yours Into New Parenthood

Nepal's farmers, who once relied solely on local markets, suddenly found a gateway to a massive new audience. Similarly, individuals and couples hoping to conceive are discovering fresh pathways to parenthood beyond hospitals and clinics. Thanks to advancements in at-home fertility technologies, the dream of creating a family is becoming more accessible, private, and empowering.

The Rise of At-Home Insemination: A Revolution in Fertility

Traditional fertility treatments can be intimidating, costly, and emotionally draining. That’s why companies like MakeAMom are reshaping the journey by offering at-home insemination kits tailored to diverse needs:

  • CryoBaby Kit: Tailored for low-volume or frozen sperm, enabling hopeful parents to succeed without clinical constraints.
  • Impregnator Kit: Designed for low motility sperm, maximizing chances by addressing specific challenges.
  • BabyMaker Kit: Perfect for users with sensitivities like vaginismus, supporting comfort and success.

Just like Nepal’s farmers embraced a new market, you too can embrace innovative tools that are cost-effective, reusable, and delivered discreetly to your doorstep.

Why Innovation is the Key to Unlocking Fertility Success

Nepal’s story reminds us that success often comes when we step outside of tradition and explore new possibilities. What if your path to parenthood could similarly break free from outdated barriers? With a reported average success rate of 67%, these at-home insemination kits aren't just products — they are beacons of hope and empowerment.

Imagine the relief of managing fertility treatments in the comfort of your own home, at your own pace. Imagine taking control, informed by research and backed by a community of people who share your dreams.

Lessons for the Journey Ahead

  • Embrace change: Just as Nepal’s agricultural community thrived by tapping into new opportunities, your fertility journey can thrive by exploring innovative solutions.
  • Stay informed: Knowledge is power. Dive deep into resources, user testimonials, and expert advice — right at your fingertips.
  • Value privacy and comfort: Your fertility experience should honor your emotional and physical needs, which is why discreet, user-friendly kits make all the difference.

Ready to Take Control of Your Fertility Journey?

If Nepal’s inspiring leap into a global market teaches us anything, it’s this: change is possible, and it can open doors you never imagined. The path to parenthood doesn’t have to be paved solely with uncertainty — it can be illuminated by smart, empowering choices that put you first.

Explore the possibilities with at-home insemination kits designed for every unique situation. This is more than a tool; it’s your partner in turning hope into reality.

What’s Your Next Step?

Are you ready to break free from convention and embrace a fertility solution crafted just for you? How might your story inspire others on this path? Share your thoughts, dreams, or questions below — your voice could be the spark someone else needs today.

Remember, every big change starts with a courageous step forward. Just like Nepal’s farmers who dared to dream bigger, your journey toward parenthood is filled with promise and possibility. Let’s walk this path together — with hope, innovation, and belief in the beautiful future ahead.

How AI Is Revolutionizing Fertility: From Cows to Your Living Room

- Posted in Science & Research Updates by

Imagine a world where artificial intelligence isn't just for smart assistants or self-driving cars — but also for bringing new life into the world. Sounds like sci-fi? Well, the world of fertility tech is catching up fast, and the latest buzzworthy news comes straight from the lush pastures of Waikato, New Zealand.

Recently, a sharemilker from Waikato launched an AI-driven cow breeding tool that’s causing quite a stir in agricultural circles. According to an article from NZ Herald, this innovation is online dating for dairying — but instead of swiping right on humans, it’s matching the best possible bull semen to cows using sophisticated algorithms to optimize fertility and timing. Talk about matchmaking taken to the next level! You can check out the full story here.

So, what’s this got to do with you and your home fertility journey? Well, hold onto your ovulation tests, because AI's journey from barnyard to bedroom is more connected than you might think.

The Fertility Tech Crossover: AI Meets At-Home Insemination

This dairy innovation highlights a growing trend: using cutting-edge technology to make insemination smarter, more efficient, and more accessible. For humans, that means moving beyond the clinical and often intimidating fertility clinic environment into the comfort of your own home — armed with tools that are both science-backed and user-friendly.

Enter companies like MakeAMom, pioneers in at-home insemination kits that cater to a variety of fertility needs. Whether you're dealing with low sperm motility, frozen samples, or even conditions like vaginismus, MakeAMom’s reusable kits (CryoBaby, Impregnator, and BabyMaker) offer tailored solutions that empower you with control over your conception journey.

Much like AI algorithms in dairy farming optimize the perfect timing and match for cow breeding, these kits are designed to work seamlessly with your body's natural rhythms, making the process less daunting and more effective. With an average success rate of 67%, MakeAMom proves that at-home insemination can be a powerful and cost-effective alternative to more traditional methods.

Why This Matters Now More Than Ever

The pandemic, evolving family dynamics, and fresh attitudes toward privacy have fueled the desire for at-home medical solutions. Fertility is no exception. The success of AI integration in unexpected places reminds us that innovation thrives when we think outside the box — or in this case, outside the clinic.

Plus, the discreet packaging and reusable nature of MakeAMom’s kits mean that you can approach fertility on your own terms, without compromising your privacy or budget. It's a win-win for the modern family builder.

What Can We Expect Next?

If AI can revolutionize cow insemination, could future versions of home fertility kits feature smart sensors or app integration to personalize your fertility window further? Possibly! The fusion of biology and tech is accelerating, promising exciting advancements that could help more people achieve their dreams of parenthood.

To Wrap It Up

From pastoral pastures to your private space, AI is quietly reshaping how life begins. And while cows might be the initial beneficiaries, humans are next in line to reap the rewards of smarter, more intuitive fertility solutions.

Curious about how these at-home insemination kits work or if they're right for your path? Dive into the wealth of information available at MakeAMom's resource hub. Embrace the new frontier of fertility technology — because sometimes, the best innovation comes with a little AI-powered matchmaking magic.

Ready to start your own story? What do you think about technology’s role in such a personal journey? Let’s get the conversation going in the comments below!

Why Nike’s Slip-On Sneaker Revolution Is a Game-Changer for Home Fertility Routines

- Posted in At-Home Insemination Techniques by

Ever thought a sneaker could change the way you think about fertility? At first glance, Nike’s latest Reina EasyOn slip-on sneaker seems like just another cool pair of shoes. But it’s so much more—it embodies comfort, simplicity, and quiet luxury. Believe it or not, this innovation holds an inspiring parallel for those navigating the world of at-home fertility solutions.

In a world where fertility treatments often feel clinical, complicated, and emotionally draining, what if there was a way to approach conception with the same ease and comfort we experience slipping on a laceless shoe? That’s exactly the vibe Nike’s Reina EasyOn sneaker delivers: effortless, adaptable, and designed to support you without fuss.

The Power of Simplicity: How Comfort Transforms Experience

The Reina EasyOn features a laceless design and a bendable heel, making it incredibly easy to wear. It’s about removing barriers and inviting users to embrace something that just works without overthinking. This concept is revolutionary not just in footwear but also in home fertility care.

Imagine replacing the intimidating clinical environment with an approach that feels just as natural and accessible as putting on your favorite shoes. At-home insemination kits, like those offered by MakeAMom, embody this philosophy perfectly. They provide reusable, discreet, and cost-effective tools designed to empower individuals and couples to take control of their fertility journey comfortably and confidently.

Why This Matters: Empowering Fertility Through Innovation

Like Nike’s commitment to quality and user-focused design, products such as the CryoBaby, Impregnator, and BabyMaker kits are crafted to meet specific needs:

  • The CryoBaby kit is perfect for those working with low-volume or frozen sperm.
  • The Impregnator kit supports users dealing with low motility sperm.
  • The BabyMaker kit is tailored for sensitive conditions such as vaginismus.

This tailored approach is about breaking down barriers, much like the Reina EasyOn breaks down the barriers of traditional sneaker design. Both champion an effortless experience, letting you focus on what truly matters—creating life and embracing the journey.

Breaking the Stigma: Privacy and Confidence at Home

One standout feature of MakeAMom’s kits is their discreet packaging with no identifying information. It’s about giving users peace of mind, reducing anxiety, and fostering a sense of privacy. The same way slipping into a comfortable shoe can make you feel ready to conquer the day without worry, knowing your fertility tools are private and straightforward can transform your mindset.

What’s the Real Impact?

MakeAMom reports an impressive average success rate of 67% among clients using their kits at home. This statistic isn’t just a number—it’s hope, dreams coming true, and lives changing from the comfort of home. The ease of use combined with thoughtful design echoes the same principles Nike harnesses with their Reina EasyOn sneaker.

The Bigger Picture: Redefining Fertility Support

In the current era, where personalization and comfort are king, both fitness and fertility industries are evolving. The Reina EasyOn shoe and MakeAMom’s home insemination kits are part of a broader movement embracing simplicity without sacrificing effectiveness.

So next time you think about fertility aids, ask yourself:

  • How can comfort and ease improve my experience?
  • Am I embracing tools designed with my unique needs in mind?
  • What small changes can make this journey less intimidating and more empowering?

Take the Next Step with Confidence

If this resonates with you, exploring thoughtfully designed fertility solutions could be transformational. Learning more about innovative at-home insemination kits that prioritize your comfort and success rate is just a click away. You can dive deeper into options that bring clinical effectiveness to your living room with the kind of ease and sophistication Nike’s slip-on embodies.

For more insight on these tailored kits designed to simplify your fertility journey, check out the comprehensive resources and product offerings at MakeAMom.

Final Thought

Comfort and innovation aren’t just about shoes or gadgets—they’re about how we support ourselves in life’s most important moments. Whether you’re slipping into a sneaker or stepping into your fertility journey, choosing ease, privacy, and thoughtful design can change everything.

What’s your take on blending comfort with life-changing technology? Have you tried at-home fertility aids that made a difference? Share your story and inspire others in the comments below!

Inspired by Nike’s Comfiest Slip-On Dad Shoe, we celebrate small innovations that lead to big transformations.

How Cutting-Edge Insect Science Inspires Breakthroughs in At-Home Fertility Success

- Posted in Science & Research Updates by

What can fruit flies teach us about enhancing your chances of conception at home? You might think the answer is nowhere near your fertility journey, but groundbreaking research on the invasive spotted-wing drosophila (Drosophila suzukii) is shedding light on innovative approaches that ripple far beyond agriculture — right into the world of at-home fertility aids.

The spotted-wing drosophila is a tiny yet formidable pest threatening fruit crops worldwide. Traditional pesticides have struggled to contain it, facing hurdles like rising resistance and environmental harm. But a recent study published in PLOS ONE (you can check it out here) charts a new path: optimizing irradiation doses to sterilize male Drosophila melanogaster. This method boosts the effectiveness of a “Sterile Insect Technique,” releasing sterile males to naturally curb the invasive population.

So why does this matter to you and your fertility journey?

At first glance, it might seem worlds apart. Yet, this research embodies the power of precise scientific innovation — honing techniques down to the finest detail to create meaningful, natural results. This is the same mindset fueling the revolution in at-home fertility solutions today.

Unlocking Scientific Precision in At-Home Fertility

Just like dosing and technique matter enormously in insect sterilization, small adjustments and tailored tools can significantly enhance your chances of conception at home. Companies like MakeAMom are harnessing scientific insights to design insemination kits that work smarter, not harder:

  • CryoBaby kit: Designed specifically for low-volume or frozen sperm, helping you maximize every precious drop.
  • Impregnator kit: Tailored for low motility sperm, giving them the best chance to reach their destination.
  • BabyMaker kit: Crafted for users dealing with sensitivities or conditions such as vaginismus, ensuring comfort and ease.

Much like the sterile insect technique relies on targeted, optimized doses, these kits bring precision and customization to your fertility efforts — empowering you with reusable, cost-effective tools that adapt to your unique needs.

Science-Backed Hope in Your Hands

The study on Drosophila suzukii illustrates the profound impact of combining scientific research with practical application. For hopeful parents navigating the challenges of conception, this is inspiring. It reminds us that breakthroughs often come from unexpected places, and persistence paired with innovation leads to progress.

At-home insemination is no longer a distant dream or a last resort — it’s an accessible, scientifically supported option. With an average success rate of 67%, MakeAMom kits provide real hope for individuals and couples who want control, privacy, and affordability in their fertility journey.

The Future Is Bright, and It’s Personal

Imagine a world where your path to parenthood is supported by cutting-edge science combined with compassionate, user-friendly technology. That’s the world unfolding right now. By learning from fields as diverse as pest control and reproductive health, we’re discovering new ways to optimize outcomes, reduce stress, and bring dreams of parenthood closer to reality.

Wondering how to choose the right insemination method or kit? Here are some tips inspired by the precision mindset from the research:

  • Assess your unique fertility needs carefully.
  • Select tools tailored to your specific conditions, such as sperm quality or sensitivity.
  • Educate yourself with trusted resources that combine user testimonials and scientific evidence.
  • Don’t hesitate to reach out to specialists or support communities for guidance.

Final Thoughts

The battle against an invasive fruit fly and your personal journey toward conception might seem miles apart — but they share a key lesson: the incredible potential of informed, targeted, innovative solutions.

If you’re ready to take control with scientific confidence, explore how personalized at-home insemination could be the breakthrough you’ve been waiting for. To get started on your informed journey, dive deeper into the options available and the science behind them by visiting the MakeAMom resource center.

What breakthroughs have inspired your fertility journey? Share your story or questions below — your experience might be the spark someone else needs today.

Remember, every small step, powered by knowledge and hope, brings you closer to the family you dream of.

How Platelet-Rich Plasma Therapy Could Revolutionize Your Fertility Journey

- Posted in Science & Research Updates by

What if the breakthrough you’ve been waiting for to boost your fertility was already here? Just recently, a major leap has been made in fertility treatment that’s creating buzz across the globe—and it just might change everything for hopeful parents exploring their options.

On June 30, 2025, INVO Fertility, a recognized leader in fertility healthcare, announced they’ve added Platelet-Rich Plasma (PRP) therapy capabilities at the Wisconsin Fertility Institute. This novel therapy is capturing attention because it harnesses the body's own healing power to potentially improve reproductive outcomes.

So, what exactly is PRP therapy, and why should you be excited?

Platelet-Rich Plasma therapy involves concentrating platelets from your blood and injecting them into targeted areas to stimulate healing and tissue regeneration. In fertility medicine, PRP has been explored for its ability to rejuvenate ovarian function, improve uterine lining, and even assist with egg quality. The science is promising, suggesting that this biological boost could be a game-changer for individuals who’ve struggled with infertility.

But here’s the catch—while PRP therapy is gaining momentum in clinical settings like Wisconsin Fertility Institute, many people still face barriers accessing advanced treatments due to cost, inconvenience, or discomfort with traditional medical environments.

That’s where the empowering movement toward at-home fertility solutions comes into play.

Bridging Innovation with Accessibility: Your Journey at Home

Imagine combining cutting-edge therapies with the convenience of the comfort and privacy of your own home. Companies like MakeAMom are transforming how people approach conception by offering at-home insemination kits tailored to diverse needs—whether dealing with low sperm motility, frozen sperm, or specific sensitivities.

MakeAMom’s reusable, discreet kits are not only cost-effective but also designed to give individuals and couples control over the timing and process of conception without sacrificing quality. They’re part of a growing wave of resources helping to democratize fertility care, making it as personalized and stress-free as possible.

Why This Matters Now More Than Ever

Fertility challenges affect millions worldwide, and the road to parenthood can feel overwhelming. New scientific advancements like PRP therapy are opening doors, but they also underscore the need for accessible, supportive options outside of traditional clinical settings.

  • Are you feeling stuck between wanting the latest treatments and the desire for privacy and comfort?
  • Do you wish for a tailored, flexible approach to your fertility journey?

Understanding these needs is crucial. It’s why staying informed about the latest research and combining it with practical, supportive tools is so powerful.

What You Can Do Today

Start by exploring trusted resources that prioritize your well-being and autonomy. Companies offering at-home insemination solutions provide detailed guidance, testimonials, and products designed to fit your unique situation.

And don’t overlook the importance of keeping up with science. Breakthroughs like PRP therapy, now available at centers such as the Wisconsin Fertility Institute, might become an integral part of fertility protocols—and your knowledge could give you an edge in discussions with your healthcare providers.

The Bottom Line

The future of fertility care is bright, blending innovative science with accessible, user-friendly solutions. Platelet-Rich Plasma therapy represents one of the exciting frontiers in improving reproductive health, while at-home options like those from MakeAMom empower you to take control of your journey.

Your path to parenthood is deeply personal—and with these tools and advancements, it can also be hopeful and full of possibility.

Ready to explore the best of both worlds? Dive deeper into the science, and see how at-home insemination might fit into your story by visiting trusted sources like MakeAMom’s website. Your dream of becoming a parent is closer than you think.


For the original announcement and insights about PRP therapy’s expansion in fertility care, check out the INVO Fertility press release.

What’s your take on these new fertility advancements? Share your thoughts and questions below—we’re in this together!