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Fertility News & Policy

Why You Should Think Twice Before Sharing Your Ultrasound Photos Online

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Have you ever shared an ultrasound photo online? If so, you might want to pause for a moment and think about why that harmless post could actually be more complicated than you realize.

Recently, a fascinating and somewhat alarming story emerged from Japan that caught my eye. The popular online marketplace Mercari, widely used for buying and selling everything from clothes to gadgets, has publicly begged its users to stop selling ultrasound photos. Yes, you read that right—people were literally putting their ultrasound images up for sale, and the platform had to step in and plead with sellers to keep these intimate moments off the site. Here’s the original article from Gizmodo if you want to dive deeper.

Now, you might be wondering why anyone would sell ultrasound images in the first place or why it’s such a big deal. This story shines a light on a growing tension between personal privacy and the increasingly public world of social media and online sharing.

Ultrasound photos are deeply personal. They capture a moment of hope, excitement, and sometimes anxiety during the fertility journey—a journey many go through quietly or with only a trusted circle. Yet, thanks to social media, it’s become all too common to share these images mid-pregnancy celebrations or announcements. What happens when those images are taken out of context and enter online marketplaces or less secure hands?

Let’s unpack the concerns here:

  • Privacy risks: Ultrasound photos often contain personal information like the mother’s name, hospital details, or dates. When sold or shared indiscriminately, this data can be mined or misused.
  • Emotional impact: For many, fertility is a sensitive topic. Seeing your intimate moments commercialized can be hurtful or exploitative.
  • Legal and ethical gray areas: There’s no clear regulation about selling medical images online, which raises questions about consent and ownership.

If you or someone you love is trying to conceive or navigating fertility treatments, you already know how vulnerable the process can feel. That’s why protecting your journey—and the memory of it—is so important.

This is also where innovations in fertility care meet real-world needs. Companies like MakeAMom are transforming how people approach conception by empowering them with discreet, at-home insemination kits tailored to different needs—like their CryoBaby kit for frozen sperm or the BabyMaker kit designed for sensitivities like vaginismus.

What I love about this approach is the respect for privacy and personal empowerment. With options that don’t require frequent clinic visits or intrusive procedures, people can maintain control over their fertility journey in the comfort and privacy of their own home. And the kits come in plain packaging—no identifying info—to help keep your fertility efforts confidential.

So, what can you do to protect your fertility journey and personal information? Here are a few tips:

  • Think twice before sharing any intimate medical images online, especially on public or resale platforms.
  • Use private, secure channels if you want to share ultrasound photos with close friends or family.
  • Research fertility options that prioritize discretion and personal control, like reusable at-home insemination kits.
  • Stay informed about how your personal health data could be used or misused.

At the end of the day, this story is a reminder that while technology can connect us and offer incredible fertility solutions, it can also expose us in ways we never imagined. Protecting your privacy isn’t just about data—it’s about honoring your emotional landscape and journey.

Have you ever felt conflicted about sharing your ultrasound images or fertility details online? What boundaries do you set to maintain privacy during such a personal journey? I’d love to hear your thoughts!

Remember, your fertility journey is yours to cherish and protect—and sometimes, the best way to do that is to simply keep it to yourself.

For more on modern, discreet fertility options that put you in the driver’s seat, check out how MakeAMom’s innovative at-home kits can support your path to parenthood with privacy and care.


Stay safe, stay informed, and embrace your unique fertility story.